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B.A Mass Communication cluster program offered by the AIOU for the first time in the country in 1988. The program consists of eight-credit course work covered by nine courses and is completed in two-year duration. The mode of teaching of this program is correspondence package including course books and allied material, forth-nightly tutorial, assignments, radio and television programs. The medium of instruction of the program is Urdu. A great number of students across the country are taking admission in the program. Enrollment in all the courses of this program is about 6000 per semester. The program is offered twice in a year (Spring and Autumn). Admission to the program is open for those having higher secondary education pass certificate. board/recognized university of Pakistan.Nine courses of the program cover almost all of the aspects of mass communication phenomena. There are two options for the students. Either they can opt full BA Mass Communication program or they can opt some of these courses in B.A General degree program.

Eligibility Criteria


Selection Process

Direct admission


2 Years

Medium of Instruction

English/ Urdu

Teaching Methodology

The University allots Study Centre and Tutors for the Students to get guideline accordingly. A student has to secure passing marks in Assignments as well as in final exams to successfully complete concerned Educational Programme.

AIOU Credits Required

8 Complete Credits (2 Half/1Full)

1. Compulsory English-i-1423
2. Islamiat (C)-416
3. Pakistan Studies (C)-417
4. Ethics (for Non Muslim Students Only)-418

1. Compulsory English-ii-1424
2. Principles of Journalism-430

1. Reporting-431
2. Mass Communication-452

1. Public Relations-451
2. Radio Broadcasting-453
3. Advertising-461

Elective / Major Courses:

1. Sociology-ii-413
2. Magazine Journalism-449
3. Book Editing-455
4. Community Development-458
5. Introduction to Environment-1421
6. Basics of Information &



A candidate has to pass Assignments then he/She will be able to appear in Final Exam










The Allama Iqbal Open University was established in May, 1974, with the main objectives of providing educational opportunities to masses and to those who cannot leave their homes and jobs. During all these past years, the University has more than fulfilled this promise.