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PhD in Mass Communication involves 18 credit hours coursework followed by comprehensive research to generate body of knowledge on the mass communication phenomena. The coursework comprises International Communication and Globalization, Media Debates, Political Communication, Content Analysis Research, and Approaches to Mass Communication Theories and Effects. This programme will make students learn the global perspectives of Mass communication, and help them explore media-society relationships. Besides, the students will be able to debate, and independently investigate the issues relating to political and sociological perspectives of Mass Media and communication at national and international levels. OBJECTIVES The PhD Mass Communication programme has been designed to advance higher studies and research in Mass Communication enabling students to critically analyze the relationships between media and society.

Eligibility Criteria

M.Phil Degree in Mass Communication from a recognized university in first division or CGPA (3.0).

Selection Process

Selection of the candidates will be made strictly on the basis of merit/criteria laid down by the Department/ University.


Maximum 5 Years

Medium of Instruction


Teaching Methodology

The University allots Study Centre and Tutors for the Students to get guideline accordingly. A student has to secure passing marks in Assignments as well as in final exams to successfully complete concerned Educational Programme.

AIOU Credits Required

42 Credit hours

1. International Communication and Globulization-6761
2. Media Debate-6762
3. Political Communication-6763

1. Content Analysis Research in Mass Communication-6764
2. Approaches to Mass Comm : Media Effects.theories & Studies-i-6765
3. Approaches to Mass.comm: Media Effects.theories & Studies-ii-6766

1. Thesis-6767




One Week Workshop per 3 Credit Hours










The Allama Iqbal Open University was established in May, 1974, with the main objectives of providing educational opportunities to masses and to those who cannot leave their homes and jobs. During all these past years, the University has more than fulfilled this promise.