The Directorate of Public Relations (DPR) was established right after Allama Iqbal Open University was founded in 1974.  This Directorate is responsible for establishing, fostering and sustaining good relationship between the university and its major stakeholders through the use of mass media as well as social media. As a matter of fact, roles and responsibilities of the Directorate of Public Relations have been considerably increased recently in the wake of highly fluid and dynamic world of social media. The Directorate is working as a bridge between university’s administration, internal and external publics by the use of Facebook, Instagram and Twitter accounts besides publication of press releases in the national press and producing audio / visual content for image building of the university.